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Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is highly relevant to them on a consistent basis. The result? When customers make a purchase decision, their loyalty already lies with you. They will prefer your product/service over your competitors’.
At Eureka, we do it with your goals in mind. With our skills in content marketing, you can expect – an increase in brand awareness, improvements in your search engine rankings, and audience interest.
If all you’ve been using LinkedIn for is to find jobs, then you’re missing out on some immense opportunities out there! Did you know that you could use LinkedIn for not only professional networking but also to market your business? You can generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.
Branding goes beyond just a logo and visual identity. It is about creating a brand universe for the company, which comes as a result of a clear and precise, well-thought-out brand positioning strategy, one that reflects the organisation’s product & service offerings, its long-term vision and values. It comprises the logo and all kinds of graphic elements that make up the brand’s visual identity, as well as its “brand voice”, also known as the brand manifesto.
Paid ad campaigns require the purchase of ad spots to attract internet traffic. It includes boosted posts, ads optimized for clicks, lead generation forms, and video ads.
At Eureka, we prioritize the organic approach; daily audience-tailored actions targeting and engaging with your audience by creating eye-catching valuable content. This goes beyond the (often times) annoying and shallow message of ‘’buy our product now!’’ that ads bring across. We’d rather create meaningful narratives that will keep your audience interested in the long-term. Authenticity and relationship-building bring you a lot further!
70% of your customers are looking you up on Instagram RIGHT NOW. Is your Instagram account passing on the right information you want your customers to know? Does it convince them to buy your product/service from you? Besides that, Instagram is the fastest growing social media platform at the moment. It will help you increase your client retention as well as attract new potential clients and consequently boost your brand reputation!
Instagram organic growth is a strategy that will help you obtain more visibility without having to spend buckets of money on ads. We interact daily with people who could be potential customers, sparking their interest and keeping you top-of-mind. When it’s time for the purchase decision, they will consider your product/service first!